Tiktok engagement rate. By comparison, the next-closest of the other platforms was Instagram, at 0. Sep 9, 2022 · What’s a good TikTok engagement rate? Typically it’s between 4. Semakin tinggi nilai Engagement Rate kamu maka semakin bagus, karena itu menunjukkan bahwa audience kamu tertarik untuk berinteraksi dengan kontenmu. 0. Because of this, what would be considered a good engagement rate on TikTok is a bit higher than on other platforms. influencers had an average engagement rate of 17. 90% engagement rate by To calculate the engagement rate for TikTok influencers, sum up the total interactions (including likes, comments, etc. Learn what engagement rate is, why it matters, and how it is calculated. You can do this on a single video to ascertain the engagement rate of each piece of content, or you can create an average over your last 5, 10, 30, or more uploads. Calculate your TikTok engagement rate based on your followers and average interactions per post. Calculate your TikTok profile or influencer’s social engagement rate with this free online tool. 3%. engagements/post views or reach x 100 #engagementrate #tiktoktips #creatormarketing #contentstrategy #influencermarketing. The engagement rate of a TikTok profile is typically calculated based on the engagement activity of the account's recent posts and follower base. 26% on average. Aug 11, 2023 · TikTok engagement rate refers to the percentage of a creator's followers who interact with their content through likes, comments, shares, and saves. To connect with your audience, you must join in the comment section. Enter the TikTok username of the influencer whose engagement rate you want to calculate. Beauty – The beauty industry shows an average TikTok engagement rate of 3. An engagement can be a like, comment, share, or click. Engaging with other people’s content on TikTok is a great way to increase your engagement rate. 5% to 18% depending on the number of followers you have. As of February 2024, the average engagement rate on TikTok according to our data is around 3%. TikTok Engagement Feb 22, 2023 · The rate of weekly posts on Instagram remained steady in 2022, while it decreased on Twitter and Facebook, likely due to reduced investment by brands. 48%. May 21, 2024 · Calculate TikTok engagement rates using formulas or calculators. 80% on average, or Reels’ average engagement of 4. Simple calculator to find out your Tiktok engagment rate. 8 percent. Aug 4, 2022 · The top 100 business accounts, measured by engagement rate, post an average of 4. Influencer Data & Engagement Rate Extension for TikTok. 38% at the moment. Learn how to use the information for influencer marketing and get tips on how to boost your engagement on TikTok. You can apply the formula to a single post, or to view an overall average for a profile. Some social media professionals multiply the formula by 100 instead of 1000. Jan 30, 2024 · With an average engagement rate of around 30%, the account continues to grow weekly by the hundreds, bringing persistently more traffic and engagement to the page and its videos. The typical Engagement Rate (ER) on TikTok varies depending on the number of influencers associated with an TikTok account and has changed in recent years. It allows you to input an influencer's account name and calculates their engagement rate by considering factors such as likes, comments, shares, and views on their TikTok content. The Engagement rate formula looks like this: Mar 18, 2022 · According to data, in 2022, TikTok’s engagement rate is located at an average of 5. PS: Calculated based on video views, TikTok How to Calculate Engagement Rate. 7 tips to improve TikTok engagement rate. 63% for brand content is down by more than half of what it was a year ago (5. Jun 5, 2023 · The median engagement rate per follower is 5. User growth rate: TikTok had a 1157. 3% and 3. Upload your own videos or images, or create a new video using our suite of intuitive video creation tools. Total Engagement Rates, the account's overall engagement rate (the sum of likes, shares, and comments). influencers had an average Apr 30, 2024 · Engagement on TikTok is divided into the following metrics. Feb 20, 2024 · The TikTok engagement rate formula. Engagement Rate. 3K. Currently Apr 4, 2022 · Tiktok engagement rate concept Before even jumping into the calculations, it is important to first understand the concept of engagement rate. Gains views for TikTok videos. TikTok engagement rate is measured by adding the number of likes, number of shares, and number of comments the The average engagement rate on TikTok is 17. Responding to comments is crucial to increase engagement. By creating duets or stitches, you can tap into other creators’ audiences and boost the visibility of your content. 6%. Dalam hal ini, akan disampaikan 6 cara menghitungnya, yaitu: 1. 95%, having an increase of 14. Engagement rate per follower; An average engagement rate per follower of 5. This engagement rate calculator is a quick and easy way to see your engagement rate by post. 26% compared to last year’s values. Check. 54% engagement rate, down from 7. No spreadsheet or abacus Jan 30, 2024 · It is difficult to find overall engagement rates for TikTok – all the published ones appear to wrongly equate engagement with the percentage of people opening the app once a day. A simple strategy with a quality camera and concept is enough to bring an excellent video. 9%) and engagement rate (8. U. Here’s everything you need to know about calculating your engagement rate on TikTok. Unlike Instagram, engagement is not at all dependent on the number of followers. Any app or site that promises to calculate your TikTok engagement rate for you will use this formula: Total engagement / Total number of views x 100. View @tiktok's TikTok engagement rate, average likes, comments and more. As of 2024, the overall average TikTok engagement rate stands at 0. 2 posts per week. likes. We calculate the average metrics above based on the last 30 posts of the account. A low engagement can mean many things, typically, that their Mar 16, 2023 · However, despite the fact that TikTok is undoubtedly the coolest kid on the block, with 2023 kicking in, the platform registered signs of an engagement decrease. While the idea of a good engagement rate is subjective, typically, a good average engagement rate for TikTok is somewhere Feb 27, 2024 · Best engagement rate on TikTok in 2024 Determining the best engagement rate on TikTok is subjective and varies depending on factors like content type, audience demographics, and trends. How to use this engagement rate calculator. Perhitungan Engagement Rate based on Reach (ERR) Cara perhitungan yang pertama, yaitu dengan menggunakan indikator reach per post. Calculate the engagement rate of any TikTok influencer account based on their recent posts and follower base. - What data does the TikTok analytics tool provides? It provides the most important data about a TikToker, such as. Oct 27, 2023 · So how to calculate TikTok engagement? First, let’s review the factors that are necessary to calculate the engagement rate of your videos: likes, comments, shares, and reach. Mega-influencers Sep 14, 2023 · TikTok Engagement Rate=(likes+comments+shares+savesviews)×100% TikTok Engagement Rate=(views likes+comments+shares+saves)×100% This formula isn’t just applicable to a single piece of content; it can be used to gauge the engagement rate for an entire profile, providing a comprehensive view of an account’s performance. I know you probably want to fill in your media kit stat, so I’ll cut right to the chase. 76% increase in its global user base between Jan 2018 and July 2020; the U. You can calculate the engagement rate with the following formula: Engagement Rate = (Total # of Post Engagements / # of Followers) x 100 To get the average engagement rate, use this equation for several posts on a single account, and average the numbers together. TikTok Engagement Rate = (Total Number of Likes + Comments + Shares/Total Number of Views) * 100. While it’s essential to maintain a central theme or niche, occasional experimentation with different types of content can lead to surprising results. As a result, you’ll get more organic reach across the platform. Sep 30, 2022 · TikTok Engagement Rate = 100 * [(Total number of likes + comments + shares) / Total views] Engagement on TikTok vs. 66% to 2. TikTok analytics presents the engagement formula as the sum of video views, profile views, likes, comments, saves and shares. 95k. Select your business objectives and target audience, and we'll optimize your campaign accordingly. Mar 28, 2022 · While in 2022, TikTok has an average engagement rate of 5. In Jan 10, 2022 · TikTok-specific branded content in collaboration with creators drives real results. May 31, 2023 · TikTok’s overall engagement rate is 15% stronger than other leading platforms. Jun 23, 2023 · The engagement rate on TikTok is the indicator of how well a creator’s content resonates with their followers. Together with a creative and rather unique content strategy, some companies, such as Ryanair or Duolingo, have succeeded in capitalizing on TikTok’s great exposure potential and getting massive brand awareness. 86% - Micro-influencers (10,000 to 50,000 followers): 2. So, the calculation would be: ️ Likes + Comments + Shares / Total Reach x 1000 ️. Tiktok. It serves as a valuable metric to gauge the level of audience involvement with a creator's posts, indicating the content's resonance and appeal. Fetch real-time data using our powerful APIs. However, replying to them with new content goes the extra mile. The most agreed upon way to calculate TikTok engagement rate is by taking the sum of interactions (likes, comments, shares, and saves), dividing by the number of video views, and then multiplying by 100 just like we’ve done above. Scroll down to the ‘Engagement’ section. Videos of a duration of less than 10 seconds saw engagement rates of Dec 11, 2023 · Travel – The travel industry records a TikTok average engagement rate of 5. A quality video leads to: Increase in brand awareness. Aug 2, 2023 · Through TikTok engagement rate calculators. 3% vs 24. 1% as of April 2022. Mar 16, 2022 · In 2021, the average TikTok engagement rate for the profiles analyzed was 5. Analyse engagement rate of any tiktok influencer right in your browser. Lastly the result is multiplied by 100 to get the engagement rate percentage. 86% worldwide while on Instagram it is only 2. Facebook (0. TikTok nano-influencers with one to 10 thousand followers had the highest engagement rate (ER) compared to other TikTok profiles worldwide in 2023. Check any TikTok accounts engagement for free using Collabstr's tool. Amplify your followers count. 96% on average. In comparison, international TikTok influencers had an engagement rate of 15. 7%, according to our TikTok benchmark report. Nano-influencers had an ER of 11. 5 percent. Average Engagement Rates, from the last 10 videos. 05%) trailed even further. Total Feb 20, 2024 · As it stands, TikTok’s average engagement rate by follower count has been falling by about 35% year-over-year. Jun 17, 2022 · Go to your TikTok Analytics page. Partnering with creators boosts view rates for In-Feed Ads. The education sector has the highest engagement rate on TikTok. Dec 25, 2021 · In this regard, What is considered a good engagement rate? Above 1% engagement rate is good; 0. TikTok mega-influencers with more than one million followers had the highest engagement rate (ER) compared to other TikTok profiles in the United Kingdom in 2021. Aug 30, 2022 · Most brands are still not using TikTok to its full potential. 100 500k. 1k 1m. 67 percent. TikTok is known for its high engagement rates’ good ones ranging TikTok: fake engagement prevented 2021-2023. This calculator provides TikTok creators and marketers with valuable insights into the performance In 2023, TikTok influencers with 1,000 to 10,000 followers had 11. Nov 14, 2023 · From March 2023 to August 2023, TikTok accounts which posted at a low frequency presented lower engagement rates, approximately 5. When broken down by industry, engagement rates vary even further. 300k. Apr 30, 2024 · Steps to Use All Below Tiktok Engagement Rate Tools 1. 36%, TikTok reaches an engagement significantly higher. 5%-0. 3%). Reply to comments with a new video. Engagement rate is calculated by using this formula: Average Organic Engagement Rate (%) = Total Engagement / Total number of followers x 100. When selecting Ad Groups, Select one or multiple Ad Groups (leaving the Ad group ID blank defaults to the account level). If you really want to drive growth and prove the business case for TikTok to higher ups, you’ll need a way to see how TikTok videos are tied back to revenue. We decided to adopt the first approach to have similar pillars of comparison when looking overall at all the social media platforms analyzed. The TikTok engagement rate calculator is a tool designed to help you measure and analyze the engagement rate of TikTok influencers. TikTok has since integrated Shopify to drive sales from this engagement. aliceisgratified. Input TikTok Username. TikTok’s engagement rate, on the other hand Feb 20, 2024 · Feb 20, 2024. To calculate your engagement rate, simply divide the number of ‘Likes’ and ‘Comments’ by the number of ‘Views. And since TikTok is a video channel, it’s also worth noting what the median engagement rate by view is. Mar 1, 2024 · You can calculate your TikTok engagement rate by dividing the number of likes, comments, and shares divided by how many views you have. 26% compared to the previous year, all the other social media platforms considerably fall behind. In the last step multiply the output by 100. Response to comments by videos. To Create an Engagement Audience. Basic Statistic U. Go to Assets and choose the Audience section. This one is the latest addition to the social media scene so we need a minute to look into the real insights to see how to measure the success on this huge social network. - Good engagement rates fall between 2. Earnings, an estimation on how much they make per sponsored post. Generally, a high engagement rate, often exceeding 5-10%, indicates strong interaction and resonance with viewers, fostering community growth and content The TikTok Engagement Rate Calculator is a valuable tool for assessing the effectiveness of your content strategy on the platform. 1% vs 4. Learn what is an engagement rate, how to calculate it, and what is a good rate on TikTok. Aug 21, 2023 · TikTok engagement rate = (total engagements / total followers) * 100. This means that there’s enormous potential in interacting with the TikTok community. Generate Instagram Audit Go to the Campaign Manager. Actually, according to the data, TikTok has experienced a decline in the average engagement rate of 28% compared to last year. comments. 96% is considered exceptional. Mar 25, 2024 · Mar 25, 2024. A TikTok Engagement Rate Calculator is a tool designed to measure the level of interaction and audience engagement with TikTok content. 2. 39% From March 2023 to August 2023, TikTok videos with a duration of over 54 seconds saw approximately 6. 5% and 15. 96%, increasing by 14. 7 percent engagement rate. Explore How It Works Login Join as Brand Join as Creator . These numbers are first added together and then divided by the number of followers a user has. That same finding is reflected in new data from Emplifi , which found that TikTok post interactions are down 26% from its highest numbers at the What is Instagram’s influencers average engagement rate? Instagram’s influencer have an average engagement rate of 2. 0 % Average Interactions per post. s. A web application made for people who want to calculate tiktok engagement rate and analyse tiktok profile, video, song, or hashtag. 29% user growth rate between 2018 and 2023. Gunakan tool ini untuk mengetahui Engagement Rate akun Tiktok kamu. Ensure that the username is spelled correctly to accurately retrieve the influencer's data. Feb 5, 2024 · The engagement rate on TikTok can be calculated as the sum of likes, comments, shares, and saves divided by the number of posts and then all divided by views. Every little engagement, no matter if it’s pausing, liking, or commenting on the video, shows TikTok that your content is relevant. The tool works by analyzing 12-24 of the users recent posts and adding their average likes and comments before dividing it by their follower count to calculate their engagement rate. Set your goals. The second most engaging social media platform and TikTok’s major competitor - Instagram - once the social media pioneer, had significant decreases in engagement over the last year, reaching 51 Likes, TikTok video from Ari Hardianto (@ari_hardianto): "cara menghitung Engagement Rate pada Instagram dan Tiktok. Engagement rate; It is a vital statistic, often a function of likes, comments, shares, and video completions. Feb 15, 2024 · Company valuation: TikTok’s parent company (Bytedance) reportedly reached a valuation of $223. ใครที่อยากเพิ่มการมีส่วนร่วมของผู้ชมบน TikTokเพื่อเพิ่มโอกาสในการเข้าถึงผู้คนมากขึ้น เราสามารถดูข้อมูลตัววัดของเราได้ Feb 17, 2022 · A July 2020 study on the video sharing app TikTok revealed that TikTok influencers in the United States had a higher engagement rate than the global average. Utilize TikTok Stitch and TikTok Duet feature. 99% is average; and below 0. I would really expect higher results for the amount and quality of videos I am posting, considering my past results. 97 percent engagement rates, while influencers wiht over one million followers had an engagement rate of 9. To calculate the engagement, do the following: (100,000 + 20,000 + 5,000) / 500,000 * 100 = 25%. 7% signals robust interaction, which may be significantly higher than competing platforms. Accounts with a high posting frequency - more than ER = no. Kalkulator Engagement Rate Tiktok. This freemium extension lets you view any TikTok users average engagement rate as well average reach completely for free. Check any TikTok accounts engagement for free using our engagement rate calculator. It calculates the percentage of engagement based on various metrics such as likes, comments, shares, and views. Mar 4, 2024 · First off, there’s this overview from Rival IQ, which found that TikTok’s current average engagement rate of 2. Home Living – For the home & living industry, the average TikTok engagement rate is 4. At HypeAuditor, with the help of a free Instagram engagement calculator we measure engagement clearly and efficiently. The strength of influencer engagement rates on TikTok varies based on factors like follower count, niche, and content type. other social media platforms Currently, TikTok is the most interesting social media network, with an engagement rate of 5. - Anything above 3. As of April 2023, the average engagement rate of content creators and accounts with over 10 million followers on TikTok was approximately 10. So content creators with 500,000 followers will have more Nov 1, 2022 · TikTok. ) from all posts on their profile, divide this by the number of posts to compute the average number of engagements per post and divide this number by the total number of followers. Apr 14, 2022 · As Socialinsider's 2022 social media industry benchmarks study has revealed, at the moment, TikTok's engagement rate is located at an average of 5. Brands can use this information to determine how effective an influencer is as well as how engaged their audience is. 13%) and Twitter (0. 86 percent. This Instagram engagement rate formula is based on 12 recent posts in a profile. May 5, 2023 · From an engagement rate perspective, in this TikTok vs. Find your TikTok engagement rate on Keyhole. Go live and monitor. Create your ad. 3. Click on Create Audience, choose Custom Audience, and select Engagement. Sep 26, 2022 · Calculating your TikTok engagement rate is one of the first steps to creating a media kit that you can use as a creator to connect with brands. ) across all the influencer's TikTok posts, divide by the median number of views, then multiply by 100. Users can now browse and buy products Mar 25, 2020 · Additionally, if you double-tap on the video, you give it a like, which again boosts the engagement. club. More data as well as visual charts of the influencers stats is included in the PRO version. It’s important to look at the methodology used to arrive at these figures. As a general reference point: - Standard engagement rates range from 0. Host live streams. Take advantage of TikTok’s Q&A feature. Jan 30, 2024 · Assessing follower count and engagement (likes and comments) revealed that although influencers have a nonsignificantly lower median viewer count than health care providers (94,500 vs 102,150), their videos had a greater reach percentage (65. However, like most social media networks you can calculate your individual TikTok engagement with the following formula: [(Number of hearts + number of comments Apr 19, 2024 · The formula for TikTok engagement rate per post by views is: the sum of all likes, comments, shares and saves divided by the total number of videos, all of it again divided by the total views, everything multiplied by 100. 21. Average Comments Per Post. The education sector has the best engagement on TikTok, reaching a 4. 147. These values suggest that influencers created more An engagement rate calculator is a tool to calculate how engaged a users followers are on Instagram. Sep 19, 2023 · 1. 76%. Per the report, “TikTok engagement rate is TikTok engagement rate is calculated by taking the total number of likes and comments from the most recent 12-24 posts. Get a higher engagement rate and improve your video ranking. TikTok's engagement values are far superior compared to the engagement rates of the other social channels, which are facing significant fall downs. 642. 1. viralvideo. Using this formula, you'll be able to view the total overall engagements for an influencer's profile. Compared to YouTube Shorts, which scored the lowest engagement levels, of about 3. #engagement #engagementrate #retention #retentionrate #algorithm #algoritma #tiktok #instagram #analistics". 39% TikTok’s influencers average engagement can be presented into different tiers: - Nano-influencer (1,000 to 10,000 followers): 3. Engagement rate de TikTok 5 trucos para mejorarlo Aumentar las visualizaciones y las interacciones en cualquier canal de redes sociales puede ser muy complicado. Engagement on TikTok has started to decrease by 43% YoY, scoring an engagement rate by views of 5. 99 percent. Jun 12, 2023 · Sebagaimana yang disampaikan di awal, ada beberapa parameter yang bisa dipakai untuk mengukur angka engagement rate TikTok. Compare your rate with the average engagement rates on TikTok for different follower ranges. saw a 1239. 83%. 👾👾👾👾 Level 4: Spark interaction Interaction is a crucial aspect of what makes TikTok so effective. The Engagement rate formula looks like this: TikTok creators who diversify their content are more likely to attract a wider audience, which can lead to more views, a higher engagement rate, and ultimately, increased earnings. Arts & crafts – 4. In general, the engagement rate represents the degree of your appreciation on a site and/or social network. However, the average will vary depending on the size of the influencer's following, the type of content they create, and the industry they are in. 06% the previous year. Use TikTok analytics to create content. Average Views Per Post. We use the following formula to calculate Instagram engagement rate: Instagram Engagement Rate = (Likes + Comments)/Followers * 100%. S. Brand recall, video view rates (being watched for longer) and engagement are all positively impacted by TikTok-specific branded content in partnership with creators. Engagement Rate (ER) = (Average Likes + Average Comments + Average Shares) / Follower Counts. The engagement rate is steady at 20-30% and the "watched until end" metric is 10-15% for the low performing and 20-25% for the good-performing videos. TikTok Engagement Rate per Post by Views Calculator Formula: APIs. Utilising existing fan communities on TikTok can also help you raise your brand profile on the platform which was the goal of Fanbytes’ campaign with a mobile gaming Mar 9, 2021 · According to Statista, a July 2020 study on the video sharing app TikTok revealed that TikTok influencers in the United States had a higher engagement rate than the global average. Revenue from TikToks. Nano-influencers (1,000 – 10,000 followers) usually charge between $4 to $25 per post , while mega-influencers (1M+ followers) can command rates between $1,600 and $2,400 per post . citizens approval rate of TikTok being sold or banned 2023, by party ID Apr 26, 2023 · 05 Engage with other people’s content. Median brands on TikTok had an average engagement rate of 4. 20k. Mar 8, 2024 · Here are some of the best ways to enhance your engagement rate on TikTok: 1. This rate is 12x more engaging than the next most engaging channel, Instagram. 96%. Shorts performance comparison, TikTok sets itself apart as the undisputable winner. If you have 500,000 followers on TikTok, and your video receives 100,000 views, 20,000 likes, and 5,000 shares. Your 2-Minute Cheat Sheet. 5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members. Getting started with TikTok is easy. Por suerte, TikTok crece día a día gracias a sus usuarios activos, consumidores comprometidos y el contenido creativo que publican. Here, you will see three metrics: ‘Views,’ ‘Likes,’ and ‘Comments. May 1, 2024 · The 2024 TikTok Benchmark Report is here, with all your fave TikTok stats alongside case studies from top brands! Peep the most essential TikTok benchmarks like engagement rate by follower AND view, hashtags, follower count growth over time, mentions, and so much more. My list new. 69%). 23%. Select the asset type: Ad Groups or Videos. Heres how to read your tiktok engagement metrics #tiktokgrowth #contentcreatoradvice #howtogoviral #howtogrowontiktok. Run the Calculation TikTok engagement rate is calculated by taking the total number of likes and comments from the most recent 12-24 posts. ’. Average Likes Per Post. Implement the three-second rule. By understanding the calculations and factors that influence engagement rates, social media marketers and influencers can optimize their content strategies to improve engagement, increase brand visibility, and Mar 22, 2024 · The average cost of partnering with a TikTok influencer varies based on their follower count and engagement rates. The overall drops in engagement - especially Apr 2, 2024 · What is a good engagement rate on TikTok? TikTok is the social platform with the most overall engagement. Reels vs. To calculate a TikTok account’s engagement rate, take the median number of engagements (likes + comments etc. Use it to measure engagement rate on Instagram (or use our dedicated Instagram engagement rate calculator if you prefer), Facebook, TikTok, X (formerly Twitter), TikTok, and YouTube. APIs. 5 billion in 2023. And don’t miss profiles from brands leading the pack to inspire your next Sep 4, 2023 · Published by Laura Ceci , Sep 4, 2023. That’s significantly higher than median brands on Instagram, Facebook, and Twitter, per data from social analytics company Rival IQ, included in Insider Intelligence’s Industry KPIs database. fq rg qx bc yv kh zq fl gn lg