Gartner l2 digital iq index rankings. Gartner’s Digital IQ Index: Consumer Electronics, U.

Gartner l2 digital iq index rankings Few online shoppers search for specific hair care brands, while ingredient-oriented searches are increasing. The Digital IQ Index: Beauty China benchmarks 98 beauty brands across fragrance, skincare and color cosmetics. The market as a whole waits cautiously as Sephora and local pharmacies begin to pave the way for new competitors to muscle into the French market. Despite their efforts to drum up sales with a steady stream of discounts and promotions, department stores struggle to maintain relevance in an increasingly competitive retail environment. As competition intensifies, brands must provide a clear path to purchase through strong e-tailer handoffs and robust e-commerce features to fortify their online presence. , France, Germany, Italy and Spain. benchmarks the digital performance of 90 luxury fashion brands. Successful beer brands now leverage these platforms to connect with hundreds of millions of drinkers and share in a competitive market. 112 19 GSK 112 21 P&G 110 22 Unilever Group 109 23 108 For an industry defined by cutting-edge digital prowess, consumer electronics brands are behind the times. L2's 2016 Digital IQ Index: Financial Services benchmarks the digital performance of 70 brands operating in the U. Successful strategies encourage customer loyalty with rewards programs and subscriptions. The harsh economics of maintaining a robust digital marketing apparatus favors the fashion establishment. 2020 Sign In About Newsroom Careers Who We Serve For the C-Suite Chief Information Officer Chief Financial Officer Chief Human Resources Officer As Amazon expands Whole Foods delivery through Prime Now, grocery retailers are turning to digital commerce to keep up. , 2020 Gartner’s Digital IQ Index: Retail Banking, U. 5 March 2019 4 DIGITAL IQ INDEX: HOME CARE US 2019 EXCERPT Executive Summary Ranking The Clorox Company Procter & Gamble S. L2's Digital IQ Index: Fashion U. L2's 2016 Digital IQ Index: Specialty Retail U. Select brands are investing in mobile e-commerce and innovative social media campaigns. In order to scale, emerging brands can no longer rely on social media alone. 2020 Sign In About Newsroom Careers Who We Serve For the C-Suite Chief Information Officer Chief Financial Officer Chief Human Resources Officer One way to measure a retailer’s online grocery experience is Digital IQ, a metric which Gartner uses for their L2 Digital IQ Index reports. & Europe, 2020 A new report published by Gartner L2 Digital IQ Index benchmarks the digital performance of 77 luxury fashion brands operating in the U. Data-driven product feeds, recommendations, and basket-building features on Instacart 2. China: Brand Adoption of Omnichannel Features on Site, WeChat and Tmall April 2019 Site WeChat Tmall With O Regards, Gartner L2 Mobile Operators Europe: Adoption of Personalization Features May 2018, n=54 Source: Gartner L2 Digital IQ Index: Mobile Operators Europe, July 2018. Increasing saturation of the smartphone market coupled with aggressive moves by new players in the smart home space leave legacy consumer electronics brands with few paths. Gartner L2's "Digital IQ Index: European Retailers" benchmarks the digital performance of 74 large-format retailers. 1. CPG e-commerce sales in the U. benchmarks the digital performance of 84 brands operating in the U. Source: Gartner L2 Digital IQ Index: Luxury China 2019 and Digital IQ Index: Beauty China 2019. While prestige beauty grew 6% globally in 2016, it contracted by 3% in France, hamstrung by a sluggish economy and declining tourist footfall in Paris. It benchmarks the digital performance of both global and local players within each region, features analysis of L2's Digital IQ Index: Food U. Established FMCG brands have fared better in Germany than in other European markets, as enduring consumer loyalty and slow e-commerce growth have prevented the rise of digital-first competitors. An industry once replete with independent brands, the luxury hotel sector has consolidated drastically. and/or its L2 Inc is a subscription research and business intelligence firm that benchmarks the digital competence of consumer brands. Department stores face multiple business threats. L2's Digital IQ Index: Beauty ranks legacy players funneling investment into digital channels, resulting in a competitive landscape. Gartner, Inc. brands across eight categories, including 16 pet care brands. The Gartner Digital IQ Index report examines the digital strategies of 100 specialty retail brands. L2's Digital IQ Index: Big Box benchmarks the digital performance of 65 brands operating in the U. Private label products and independent brands eat away at share of shelf across retailer platforms, and established brands are losing Google search visibility to third-party content hubs. The inaugural Gartner L2 Digital IQ Index: Pharmaceutical Rx U. Due to glaring deficits in major hypermarkets, Amazon France and Cdiscount have won a disproportionate share of fast-moving consumer goods e-commerce, generating 12 times the traffic of Carrefour and Auchan combined. Despite China’s economic slowdown, its luxury market rose last year. site and e-commerce, marketing, social media and mobile. As the sector comes to rely more on e-commerce, specialty retail brands should aim to translate existing strengths into a Digital marketing leaders need to understand their brands’ performance across the digital ecosystem relative to competitors to maintain a competitive edge. The Digital IQ Index: Retail Europe benchmarks 58 European retailers across three categories in the U. 2020 benchmarks the digital performance of 61 retail brands. grocery retailers, but customers are frequently unsatisfied with the online shopping experience and adoption remains low. The 2016 Digital IQ Index: Beverages Brazil benchmarks the digital performance of 48 brands across four categories. The report focuses on how retailers can most effectively compete against Amazon, differentiating themselves where Amazon is weak, and replicating the tactics where it's a leader. Only 3% of the 1,337 brands The annual ranking of Genius Brands are determined based on the Gartner Digital IQ Index which focuses on website, digital marketing channels, social marketing and path to purchase, but measures hundreds of touchpoints digital sales. They must offset the hidden costs of fully realized omnichannel retail enterprises. Index leaders Lancôme, L’Oréal Paris and Benefit Cosmetics balance the scales with immersive digital experiences that put them at L2 Digital IQ Index: Auto is a comprehensive assessment of 53 auto brands’ digital performance in three markets: the U. , 2020 Automakers are at the edge of a mobility revolution. Gartner Research on Digital IQ Index: Aerospace and Defense 2022 Sign In About Newsroom Careers Who We Serve For the C-Suite Chief Information Officer Chief Financial Officer Chief Human Resources Officer Chief Marketing The Gartner L2 Digital IQ Index is the global standard for measuring digital competence. European mobile operators are scrambling to differentiate their plans. released the list of Genius Brands within the latest Gartner Digital IQ Index, identifying the best-in-class brands across 15 industries. Our findings, rankings and recommendations are objective, unbiased and independent of membership. This video discusses its recent $24 million Series B funding round. The first annual Digital IQ Index: Beer Mexico report benchmarks the digital performance of 29 brands with a local market presence. can help brands win customers’ first online grocery baskets and drive repeat purchase, a key component of customer lifetime value. report ranks the digital performance of 54 brands operating in the U. Using social media, Glossier turned consumers into brand evangelists. The Digital IQ Index: Luxury US & Europe 2019 benchmarks luxury brands across the fashion and watches & jewelry industries. benchmarks the digital performance of 43 pet care brands. iven analysis. You will be able to disconnect from LinkedIn in Profile > Preferences > Social Connections. , 2020 As economic uncertainty prevails, B2B marketing leaders will increase investments in digital. Source: Gartner L2 Digital IQ Index: Fashion, September 2018. L2's Digital IQ Index: Retail Europe benchmarks the digital performance of 74 retailers in grocery, pharmacy, consumer electronics, home improvement, discounting and hypermarket retail across the U. A key point of differentiation among brands is implementation of cross-platform strategies that attract new customers and create brand loyalty, as DTC e-commerce represents a major growth channel. is one of the biggest spenders on fast-moving consumer goods in Europe, but declining brand loyalty, emerging competition from niche competitors and price wars have forced brands to look for new growth channels. Luxury brands in China are incorporating Gen Z trends like streetwear and sneakers into their digital strategies and partnering with brand ambassadors to promote their products on popular social media platforms. , U. L2's Digital IQ Index: Luxury China benchmarks the performance of 47 fashion brands and 42 watch and jewelry brands operating in China. Gartner’s Digital IQ Index: Wealth and Asset Management, U. While brands are responding to consumers’ shopping Digital IQ Index April 10, 2019 Pharma Rx US 2019 Pharma brands are slow to transition from a brand-centric narrative to a patient-centric one and accommodate current users who are accustomed to higher levels of access and This report presents the ranking for Gartner’s annual Restaurants Digital IQ Index, covering 53 brands in the restaurants space. Speak with a Gartner specialist to China has become a global digital trendsetter, with retailer Tmall and all-in-one social platform WeChat pioneering features that are being adopted worldwide. L2 observed significant year-over-year investment in brand site destinations, increased use of targeting across social media platforms and the debut of the "third wave" of connected car apps. Gartner is a trusted advisor and an objective resource for more than 15,000 enterprises in 100+ countries. Our Gartner Score Gauge function performance/maturity Product Decisions Roadmaps for product managers Digital IQ Benchmark your digital brand CIO Initiative Accelerators Self-service guides for key actions Client Stories All Client Data Tools The Genius Index The Genius Index is a regularly updated list of brands ranked 'Genius' in our Gartner L2 Digital IQ Index reports. With fast fashion revolutionizing product lifecycles and Amazon redefining fulfillment expectations, legacy retailers struggle to address priority issues. The 2016 Digital IQ Index: Luxury Hotels benchmarks the digital performance of 55 luxury hotel brands operating globally. 10. It is increasingly important for established brands to make competitive digital investments. Digital marketing leaders should use this research to identify leading and lagging insurance brands across P&C and Life categories and benchmark against peers of similar size and sc Hair care still falls behind the rest of the beauty sector in digital, handicapped by low average cart values and undesirable ship-to-weight ratios. Digital marketing leaders should use this Gartner L2’s Digital IQ Index report on large-format retailers benchmarks the digital performance of 47 European supermarkets and food retailers across four digital dimensions. , 2020 Marketing leaders and CMOs need to understand their brand’s performance on digital channels relative to competitors and out-of-category peers Germans fully embrace e-commerce, but brands still face challenges there. Gartner’s research compares luxury brands across four online dimensions: site, path to purchase, digital marketing channels and social media. The report evaluates luxury brand’s digital performance across Gartner Research on Digital IQ Index: Luxury, 2021 Sign In About Newsroom Careers Who We Serve For the C-Suite Chief Information Officer Chief Financial Officer Chief Human Resources Officer Chief Marketing Officer Gartner’s Digital IQ Index: Consumer Electronics, U. S. Regards, Gartner L2 Source: Gartner L2 Digital IQ Index: Specialty Retail UK 2018. The fourth annual Digital IQ Index: Beer U. [1] The company evaluates more than 2,200 brands annually, analyzing their website, e-commerce, digital marketing , social media, and mobile executions, and then ranks within each industry. Gartner's proprietary Digital IQ Index channel benchmarks measure and rank the industry-agnostic performance of 1,100+ brands in each dimension of digital marketing: mobile, site, digital advertising, email, SEO, paid search and Published: 07 February 2022 Summary CMOs of retail banks must understand their peers’ strategies and performance to maintain a competitive edge. Yet categorizations that once defined the industry are fading, thanks to e-tailers like Amazon. Leaders bulk up digital investments for brand awareness, while smaller independents and e-commerce holdouts lag. report benchmarks the digital performance of As digital transactions capture a larger proportion of total retail sales, it becomes imperative for brands to mature their digital strategies in the U. How can brands adjust? In this video, L2's associate director of beauty research, Giulia Prati, discusses this and other key insights from L2's Digital IQ Mabel McLean, L2's group director, beauty, discusses L2's Digital IQ Index Beauty U. Select enterprises are investing in pub partnerships to increase offline visibility, and top brands are investing in grocer sites. Gartner’s research highlights trends from analysis of retail banks across digital marketing channels, social media, brand sites and the path to purch Gartner L2 recently published a Digital IQ Index report on FMCG brands in Germany. 7% 2. K. Fashion Global: Share of Brands Promoting Sustainability Across July 2017 brick-and-mortar locations tracked in Gartner L2’s Digital IQ Index: Grocery US 2018. Digital marketing leaders should use this research to identify leading and lagging banks and benchmark against This connection keeps your profile information updated and helps Gartner provide you recommended research, events, analyst and networking opportunities. Very few U. "Athleisure" thwarts the growth prospects of brands focused on activewear versus apparel. A detailed breakdown of digital performance is provided on each brand's profile. Independent brands continue to chip away at the market share of large beauty enterprises. But smaller brands are coming up with innovative initiatives like enhanced digital check-in, chat and text-based concierge services and external partnerships that offer guests exclusive experiences. L2's Digital IQ Index: Mobile Operators Europe benchmarks the Regards, Gartner L2 Source: Gartner L2 Digital IQ Index: Fashion, September 2018. L2's Digital IQ Index: Beverages benchmarks the digital performance of 116 beverage brands operating in the U. L2's Digital IQ Index: Specialty Retail U. Source: L2 Digital IQ Index: Beauty UK, April 2018. Focusing on retail marketing and retail marketing trends. Index leaders Lancôme, L’Oréal Paris and Benefit Cosmetics balance the scales with immersive digital experiences that put them at Genius brands outperform their peers at digital marketing despite using similarly sized martech stacks. , 2020 benchmarks the digital performance of 68 wealth management, asset management and private banking brands. Beverage brands in Brazil serve a digitally savvy population in one of the world's largest drinks markets. Gartner Research on Digital IQ Index: Luxury U. Explore this year’s top brands to discover what they do better in The 2016 Digital IQ Index: Beauty U. Gartner L2 produces Digital IQ reports for a number of industries and Lee says that when compared similar retail categories, like health and beauty, and fashion, watch and jewelry brands are well Source: L2 Digital IQ Index: Beauty UK, April 2018. market. As lines blur, brands must adjust to a changing look. and Western Europe. 2020 Sign In About Newsroom Careers Who We Serve For the C-Suite Chief Information Officer Chief Financial Officer Imports from Europe and North America dominate beer sales in the U. As a rule, consumer electronics brands are complicit in that realignment, migrating investment in site DTC e-commerce features to merchandising efforts on retailer platforms. CMOs and digital marketing leaders should use this research to identify high-value investments in mobile assets and Digital IQ Index March 13, 2019 Grocery US 2019 Digital sales are the main growth driver for U. pharmaceutical brands have transitioned from a brand-centric to patient-centric narrative to accommodate today’s savvy and skeptical consumer, according to new research from Gartner, Inc. Brands need to adapt to mobile to provide effortless shopping. Sorry, No data match for your criteria. Sign In About Newsroom Careers Digital advertising spend by brands in L2's Digital IQ Index: Personal Care grew by 52% between 2016 and 2017, with the sharpest increase in video. . As more sophisticated fintech offerings gain traction, traditional brands face evolving challenges regarding how to connect, engage, and Europe presents an opportunity for retailers to grow online sales. The L2 Digital IQ Index Hair Care and Color 2019 report examines the digital strategies of brands. But brands hoping to reverse the trend have digital moves within reach. Each year the Gartner Digital IQ index ranks digital brand performance across industries. As digital delivery sales increase and foot traffic stalls, leading restaurant brands are innovating to revive a lagging industry. au. Brands must carefully consider e-tailer partners and scale up digital performance. Brands must accelerate digital investments and evaluate the customer journey experience. Here are the @Gartner_inc Genius Brands for 2021-22, announced live from Gartner Marketing Symposium/Xpo 2022. The limits of domestic industry consolidation lead to greater separation between established digital leaders and laggards, with top brands inching ahead on mobile and e-commerce investments. While the reduction of underperforming stores is a first step, simultaneous reinvestment in back-end systems, staff training and expedited fulfillment remain essential. But emerging brands can no longer rely on social media alone. The Gartner Digital IQ Index report examines food behaviors, search behavior and paths to purchase to inform digital strategies of best in class food brands. Legacy brands are involved in high-profile M&As. Sign In About Newsroom Careers Published: 27 October 2021 Summary Retailer CMOs need to understand their brand’s performance on digital channels relative to peers. As they build costly in-house services that pit them against Netflix and Spotify, many neglect the basics. Watch this video for insights on how food retailers are being disrupted by Gartner Information Technology Research on Digital IQ Index: Hospitals and Health Systems, U. As legacy players transition from traditional to digital promotion, they face multiple threats. Digital platforms give brands an opportunity to provide educational content, guide shoppers with diagnostic tools and encourage purchase with apt promotional offers. beauty brands across the color cosmetics, fragrance, nail and skincare categories. Published: 26 October 2020 Summary Gartner’s Digital IQ Index: Luxury, China, 2020 benchmarks the digital performance of 70 luxury brands. ERSONALIED EMAIL BOD CONTENT CSTOMIED Gartner L2 research is based on data-driven analysis. report benchmarks the digital performance of 61 local brands. covering 14 categories. Only 36 brands earn the top rank of Genius — just 3% of analyzed brands. Bottled water, craft beer and new categories have placed pressure on established category leaders. C. Leader brands are meeting luxury consumer expectations by prioritizing digital competency, but implementation of new features is uneven. Gartner L2 Digital IQ Index: Grocery US 2018, March France is losing its home-court advantage as traditional sales plateau. , examining investments in e-commerce, search, social media engagement and mobile aptitude. Despite this optimistic outlook, however, industrial manufacturing Despite China’s economic slowdown, its luxury market rose last year. CMOs can use this interactive tool to explore the Digital IQ rankings, identify key trends and compare , The second annual Gartner L2 Digital IQ Index: Insurance U. As ingredient-conscious pet care shoppers continue to shift toward digital channels, enterprises are targeting fast-growing pet care brands with e-commerce prowess to compensate for slowing legacy businesses. Gartner’s 2019 study took four factors into account: website/e-Commerce, digital marketing, mobile, and social media. L2's Digital IQ Index: Fashion benchmarks the digital performance of 85 luxury brands in the U. Chief marketing officers and digital marketing leaders should use this research to benchmark against peers and identify industry leaders and areas where they excel. ©2022 Gartner, Inc. , 2020 benchmarks the digital performance of 38 consumer electronics brands. 2017, which benchmarks the digital performance of 108 brands in the U. The report Gartner’s digital performance benchmarks research compares brands across four key dimensions: site, path to purchase, digital marketing channels and social media. Johnson & Son Genius 1 DIQ: 145 DIQ: 140 DIQ: 137 2 Gifted 3 Procter & Gamble Unilever European retailers, squeezed by digitally lacking but successful Aldi and Lidl and expansion from Amazon and Ocado in digital, are ramping up omnichannel efforts. 2018 benchmarks the performance of 130 res. Traditional Gartner Information Technology Research on Digital IQ Index: Auto, U. Brands creating a holistic digital experience are positioned to reap the rewards of future online growth. 4% Launched in 2014 as an outgrowth of Into the Gloss, Glossier is a brand synonymous with a social-first approach to driving awareness and launching products. Chinese consumers spend more on luxury goods than shoppers from any other country, and after two years of declining sales, mainland China's luxury market is back. L2's Digital IQ Index: Hair Care and Color 2017 benchmarks the digital performance of 91 brands in the U. benchmarks 81 U. Missguided rose to Genius status in this year’s Digital IQ Index. Introduction The traditional car buying process is inherently long and fragmented, requiring shoppers to traverse multiple online and offline touchpoints — from OEMs to dealers and 1 Digital IQ Index March 23, 2020 Industrial Manufacturing U. China will become the world's largest beauty market by 2020. Brands must increase their investment in key digital marketing channels and differentiate their on-site experience with omnichannel features. The report evaluates luxury brand’s digital performance across The Gartner Digital IQ: Social Marketing Benchmarks for 2021 report serves as a critical starting point for marketing teams looking to capture a greater share of consumer attention while navigating new and evolving challenges. American specialty retailers struggle for relevance as Amazon and pure plays combine innovation and fulfillment. Retail CIOs can learn from leading grocery retailers who use digital strategies to enhance the customer experience of grocery shopping online. As CPG e-commerce explodes in China, brands must navigate the highly competitive e-tailer landscape, pay-to-play social media and search platforms — and WeChat. L2's 2016 Digital IQ Index: Consumer Electronics benchmarks the digital performance of 61 brands operating in the U. Holiday sales in watches and jewelry at brick-and-mortar stores were disappointing for 2016, but online jewelry sales were up double digits and Amazon sold a watch every 1. To compete in an evolving market and meet growing consumer expectations, brands must position their sites as best-in-class research destinations with omnichannel offerings. Watch this video to learn how FMCG brands in Germany are using digital channels to increase sales. Amid rebranding efforts and mass restructuring, growth has been displaced by survival. Beverage brands need to localize content and focus on mobile investments. Amazon's 20% surge in market share has closed the last gap between it and its final source of immediate competition — Best Buy. Focusing on digital food trends and best digital marketing and social media Gartner Research on Digital IQ Index: Hospitals and Health Systems 2021 Sign In About Newsroom Careers Who We Serve For the C-Suite Chief Information Officer Chief Financial Officer Chief Human Resources Officer The Gartner Digital IQ Index benchmarks brands based on digital marketing performance within a given industry or channel. Plus many brands have neglected to make more holistic digital investments. ranks the digital performance of 88 pharmaceutical brands operating in the U. A sluggish market and health-conscious consumers have fueled the rise of healthy packaged food brands. While there is an overall cultural distrust of digital, brands have ways to strategically implement non-intrusive systems to avoid alienating potential shoppers and continue to reap the full benefits of digital innovations. Learn more about becoming a Gartner client. benchmarks the digital performance of 146 food brands operating in the U. consumers shop. 2016 report benchmarks the digital performance of 60 activewear brands operating there. Brands that target investments across channels will decide the future. Utilizing nimble digital marketing, Missguided is able to achieve strong paid and organic visibility in a crowded search landscape, L2's Digital IQ Index: Home Care benchmarks the digital competence of 80 U. Gartner Trusted Research and Advisory Service helps in staying ahead of the competition, focus your time, energy and investments on your most-critical priorities. Index brands must invest in merchandising on third-party platforms and cultivate their owned properties. Source: Gartner L2 Digital IQ Index: Food US, July 2018. A handful of indies have become competitive forces in their own right. Our findings, rankings and recommendations are One way to measure a retailer’s online grocery experience is Digital IQ, a metric which Gartner uses for their L2 Digital IQ Index reports. 5% 6. Private label products threaten on-platform visibility, while independent brands wield The wide adoption of digital and mobile technology has profoundly changed the way U. A key focus in the report is how FMCG brands performed across e-tailer platforms, especially market leader, Amazon. Gartner’s Digital IQ Index: Specialty Retail U. While multinational CPG brands lead in digital sophistication, they continue to lose market share to domestic rivals in China. and Germany. Please refine your filters to display data. This video explores the trend and discusses other digital marketing strategies employed by successful personal care brands. 6% 2. Sign In About Newsroom Careers Who We Serve CPG firms shed $20 billion in market share and e-tailer shelves are flooded with products from trending brands and private labels. Independent brands are effectively competing digitally with established players and investing in disruptive e-commerce and Watch and jewelry brands face unprecedented challenges from digital disruption and innovation. The first Digital IQ Index: Beer U. Despite the momentum of select brands actively integrating vertical retail channels, the wider sector lags in digital basics, including in-store inventory visibility and mobile offerings that push to purchase. Global luxury brands face a slowing economy, infeasible store expansions and increasingly sophisticated customers — plus an ineluctable tie to China. “Consumer Insight: US Top Trends 2019 — Values Backdrop,” Gartner. L2's Digital IQ Index: Pet Care U. Overview Tools to Make Smarter, Faster Decisions Featured Tools Despite a growing market for OTC healthcare brands, the channels through which consumers typically buy are relatively static. Gartner Research on Digital IQ Index: Insurance 2021 Gartner Research on Digital IQ Index: Insurance 2021 Sign In About Newsroom Careers Who We Serve For the C-Suite Chief Information Officer Chief Financial Officer Gartner’s Digital IQ Index: Wealth and Asset Management, U. While legacy brands struggle to optimize online visibility and share of shelf, upstart subscription brands eye Published: 21 October 2024 Summary This research provides an inside look at the 2024 digital performance of 70 retail bank Index brands by class, category and distribution model. L2's Digital IQ Index: Department Stores benchmarks the digital performance of 64 brands across 14 major markets. benchmarks the performance of 102 retailers across five product categories. improve their share of digital sales. Quality content, improved fulfillment and compelling in-store experiences allow surviving retailers to defend their place in this ecosystem. Declining trade-in values and rising interest rates signal critical inflection points for the auto industry. Digital sophistication in the fashion index is on the rise. New AI techniques promise to increase the impact and efficiency of marketing efforts, potentially giving your brand a competitive Gartner Digital IQ Index October 19, 2020 Digital IQ Index: Big Box, U. 2018 benchmarks the performance of 130 restaurant brands. Sign In About Newsroom Careers Who We Serve For the C-Suite Chief Financial Officer Gartner’s Digital IQ Index: Insurance U. Leading Source: Gartner L2 Digital IQ Index: Auto 2019. Success requires rapid iteration and increased focus on aligning digital investments across channels. Specialty Retail UK: Unbranded Search Visibility on Google Share of Unbranded Terms Visible on First-Page Results July-September 2018 fffff˝ To attract future wealth generated by millennials, financial services brands are undergoing the most significant digital transformation efforts since the rise of internet services. Fueled by athleisure, activewear continues to expand and siphon revenue from other retail verticals. Focusing on e-commerce penetration and online channel presence. France is losing its home-court advantage as traditional sales plateau. To stay ahead of domestic brands, international brands must continuously engage consumers and drive commerce through innovative social and digital marketing strategies. Despite improvement in omnichannel and mobile capabilities, many big box retailers struggle to meet customer expectations. The first annual Digital IQ Index: Activewear U. 8% 5. L2's Digital IQ Index: Beauty benchmarks 99 beauty brands across color cosmetics, fragrance, nail and skincare. The 2016 Digital IQ Index: Luxury China benchmarks the digital performance of 107 fashion and watches and jewelry brands operating in China. L2's Digital IQ Index: Specialty Retail benchmarks the digital performance of 100 brands with a store footprint in the U. Leading luxury brands in China 2021, based on the Digital IQ index Online sales as share of the luxury market sales China 2015-2021 Share of consumers of Tmall luxury products 2020, by age group Social media platforms and e-tailers have dramatically lowered the barriers to entry for indie brands. 5 seconds. They do this by hiring for capabilities that unlock the value of marketing technologies. A new report published by Gartner L2 Digital IQ Index benchmarks the digital performance of 77 luxury fashion brands operating in the U. Leaders in this year’s Index were quick to introduce new digital assets and highlight them in promotional materials. , 2020 benchmarks the digital performance of 72 retail banking brands. L2's Digital IQ Index: Beauty U. We analyze 1,250 data points across Site & E-Commerce, Digital Marketing, Social Media, and Mobile to DIGITAL IQ INDEX: PERSONAL CARE US 2020 ECERP Executive Summary Rankin Rank Brand Digital IQ 14 P&G 116 18 Colgate-Palmolive 114 19 The Honest Co. The Digital IQ Index: Watches & Jewelry Global 2019 report explores how this sector faces growing challenges from digital disruption and innovation. *Department store average includes Debenhams, House of Fraser, John Lewis, and Selfridges. The U. I have read, understood and accepted Gartner Separate Consent Letter , whereby I agree (1) to provide Gartner with my personal information, and understand that information will be transferred YouTube and Instagram and e-tailers like Amazon have dramatically lowered the barriers to entry for indie brands. Chief marketing officers focused on building digital marketing strategies should use this research to identify leading and Gartner Information Technology Research on Digital IQ Index: Auto, U. L2's Digital IQ Index: Beauty benchmarks 99 beauty brands across color cosmetics, fragrance, nails and skincare. Consumers are shopping for hair products specific to their unique needs and by active ingredient, transforming the path to purchase and enabling the rise of nimble independently owned brands. With online purchase of household supplies becoming the norm, opportunity awaits enterprise leaders. Digital marketing leaders should use this research to benchmark against peers and identify industry leaders and areas where they excel. Published: 30 June 2020 Summary Gartner’s Digital IQ Index: Insurance U. Gartner’s Digital IQ Index: Luxury, China, 2020 benchmarks the digital performance of 70 luxury brands, A useful research for all CMOs and Digital Leaders. 2020 benchmarks the digital performance of 52 insurance brands. Brands must remain nimble in identifying, prioritizing and Gartner Research on Digital IQ Index: Hotels, U. Gartner Retail Banking Digital IQ Index benchmarks brands ability to drive digital innovation and adapt to new digital banking services. Digital marketing leaders should use this research to identify leading and lagging insurance brands across P&C and Life categories and benchmark against peers of similar size and scale. benchmarks the digital performance of 92 specialty retail brands operating in the U. DTC strategies have not fared well, and premium Western beauty brands are surrendering to the power of e-tailers in the market. Select retailers are making big investments in SEO and SEM and fulfillment. Competition among luxury fashion brands is increasing. Mexico is the world's largest beer exporter. OTAs, Google, TripAdvisor and peer-to-peer players are eating away at lux hotel margins by increasing price transparency, exposing inventory and offering alternate accommodations. Sign up to receive our latest research highlights, expert blogs and news about upcoming events. Age-old problems like price transparency, fragmented sales models and cyclical drops in demand continue to weigh on brands E-tailer distribution relationships are critical for home care brands. Pet care e-commerce sales are hot and conglomerates must keep pace with digital and e-commerce innovation. And large brands are leveraging the breadth and depth of their digital assets in order to outmaneuver sector According to New York-based consulting firm Gartner L2, Four Seasons, Hilton, The Ritz-Carlton and Fairmont account for some of the smartest hospitality groups online. Global CPG brands face added pressure from digitally nimble local brands and increasingly digitally focused Japanese and Korean brands. Financial services brands are evaluating investments in site content, data capture and customer service. Gartner’s digital performance benchmarks research compares multibrand retailers across four key dimensions: site, path to purchase, digital marketing channels and social media. n = 23 Pure Luxury Fashion Brands Source: Gartner L2 Digital IQ Index Though Amazon continues to disrupt big box retailers, many retailers succeed with digital investments that promote multidevice and multichannel shopping. grew 42% in 2015. These brands were measured across more than 1,200 data points against four critical I have read, understood and accepted Gartner Separate Consent Letter , whereby I agree (1) to provide Gartner with my personal information, and understand that information will be transferred outside of mainland China and processed by Gartner group companies and other legitimate processing parties and (2) to be contacted by Gartner group companies via internet, Digital IQ Index June 19, 2019 Luxury China 2019 Despite China’s economic slowdown, its luxury market rose by 20% last year, as brands have been adapting their digital strategies to a new Chinese luxury consumer. Watch and jewelry brands must arm themselves with the right digital tools and strategies or risk losing brand equity. With over 80% of personal care brands actively facilitating handoffs to authorized e-tailers, early investments are paying off. The firm released its annual report - The Hospitality Digital IQ Index - ranking the digital competency of 75 of the biggest hospitality players. Digital IQ Index March 23, 2020 Auto U. The Gartner L2 Digital IQ Index: Restaurants U. Sign In About Newsroom Careers Who We Serve For the C-Suite Chief Information Officer Retailers are turning to customer acquisition and retention by doubling down on SEO and CRM. lcrdzrj pcdbkr pvwr bcmdt agffls etkvu nogi rnmnkwzdt lhch myuisf